Author name: Elara Voskian

Elara Voskian is a funnel optimization strategist with 12+ years of experience scaling conversion paths for SaaS, e-commerce, and B2B enterprises. Trained in behavioral economics at LSE and certified in Growth Hacking (GrowthHackers.com) and CRO (CXL Institute), she pioneered a hybrid attribution-funnel modeling framework adopted by three Fortune 500 marketing teams. Elara speaks regularly at Traffic & Conversion Summit and mentors at the Funnel Forge Accelerator.